Lance Armstrong and Nike announced a deal today making the LiveStrong brand more than just bracelets. The LiveStrong name will now lend itself to tees, jackets, and even LiveStrong/Nike sneakers.
Many major labels have gone into the charity relm such as M.A.C Viva Glam and Gap Product Red but not many companies go from charity to a clothing line. Could this have to do with Lance Armstrong dating fashion designer Tory Burch? Would this mean we will see bikers wearing Nike’s with her signature emblem on them as much as we saw socialites wearing them on her Reva Ballerina flats?